Case
Studies
Editing,
Grammar Skills
Aria is a top
aeronautics engineer from the Middle East, whose written
work was full of grammar errors. His company had sent him
to a community college night school grammar course, but
he continued to make the same errors. His manager, hoping
to cope with the problem informally, edited Aria's work.
But because Aria had successfully completed graduate
school in an English-speaking country, he did not accept
his manager's grammar corrections. The HR manager decided
to hire a Dynamic Communication Skills
consultant to work with Aria in a tutorial setting. At
the conclusion of the ten-hour program, Aria had gained
both a thorough understanding of why he was making his
errors and the editing skills to catch and correct them.
Presentation
Skills
The VP/GM of a
major retail chain was responsible for videotaping
motivational messages to be sent to sales staff across
the United States and Canada. He used scripted material
which lacked flow and interest. On top of that, his
presence was static, he kept his eyes on the text, and
spoke in a monotone. The Dynamic Communication
Skills consultant work with him to improve the
clarity and rhythm of the scripts, and to enhance the
presentation with examples, anecdotes, and visual aids.
We provided training and exercises to reduce his accent,
improve modulation, and to use natural gestures. We
taught the client to focus on the video camera as if it
were a person, and to relate with greater emotion and
enthusiasm. At the conclusion of training, the client
conveyed a much more relaxed, interesting, and
enthusiastic video presence which received considerable
positive feedback from both retail store employees and
senior management.